Category Archives: identity

Identity

We can build and communicate the benchmarks, symbols, images and visual cues that construct the understanding of your brand or banner.

From the creation of a visual identity to it’s applied systemization, we construct your difference. Our creations are strategic, and they are built to last.

Our offer :

  • Competitive positioning
  • Brand analysis and assessment, study of signs
  • Brand architecture, extension and portfolio
  • Brand and name creation
  • Creation or revitalization of logos and visual identity
  • Creation of visual territory
  • Graphic applications (print, web, packaging etc.)
  • Standardisation and graphic guidelines

Cool&Simple

av après charlotte logo

Marché Atwater, Montréal.

A proper identity

As an answer to the needs of Cool&Simple and ensure an optimal consumers experience, SHOP though about and worked on a customer lap with some discoveries, along which the products are highlighted thanks to a merchandising allowing them to express their full potential.

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Customers follow then a drawn way french garden style (that means airy), along sober and elegant fridges, punctuated with dry food as complementary products, which fosters a visual break and which invites to cross sales.

Among the fridges, some slates are skillfully distributed, in a way they can communicate the complementary product offer, and in a way they can catch the eye, thanks to their studied color code and the playful side of their messages, handwritten to allow a more direct dialogue.

Simple pictograms, which use the color code, are also present on the fridges, still to simplify the research of products and to allow an efficient and pleasant shopping experience.

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To avoid the coldness effect from the products in the fridges, wooden pallets have been hoisted on the walls and furniture built with the same raw materials, which reminds a marketplace, has been drawn and conceived in collaboration with Protech construction in order to personalize the space and give the shop some design and warm cachet.

These different elements could then be used in the present shops and the ones to come (which was specifically asked by our client).

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Thanks to that, Cool&Simple offers a space where merchandising is focused on the product values, which they hope will create a new development for frozen food.

It is how we wish, at the SHOP agency, work on the product environment to highlight it.

You can watch below the concept video:

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St-Elie Greenhouse

 

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Joaillerie Langevin – Jeweler’s store Dix30

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Logisbourg

Centre Medical Berger

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Logos-Layouts-Préz finale

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We Müv

“WeMuv is a fun, interactive group fundraising platform where people pay it forward by tracking their daily fitness routine and physical activities. Create a virtual race and invite people to join your team or support your cause. Have fun earning rewards, unlocking trophies and games and viewing progress on interactive maps, activity charts and a global physical activity leader board.”

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Packaging

“Anyone can use WeMuv to fundraise for a cause, charity or special event. Schools, organizations and groups can use WeMuv to encourage an active, healthy lifestyle while their members earn rewards, share their accomplishments and showcase support for causes that inspire them.”

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Graphic standards guide (1/3)

Graphic standards guide (2/3)

Graphic standards guide (2/3)

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Graphic standards guide (3/3)

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