After the mission that we received from Cool&Simple to work on the merchandising of their avenue Monkland shop, they asked us to work on their new flagship.

A thoughtful merchandising

As an answer to the needs of Cool&Simple and ensure an optimal consumers experience, SHOP though about and worked on a customer lap with some discoveries, along which the products are highlighted thanks to a merchandising allowing them to express their full potential.

To avoid the coldness effect from the products in the fridges, wooden pallets have been hoisted on the walls and furniture built with the same raw materials, which reminds a marketplace, has been drawn and conceived in collaboration with Protech construction in order to personalize the space and give to the shop some design and warm cachet.

These different elements could then be used in the present shops and the ones to come (which was specifically asked by our client).

Thanks to that, Cool&Simple offers a space where merchandising is focused on the product valuesand which they hope will create a new development for frozen food.

It is how we wish, at the SHOP agency, work on the product environment to highlight it.