After the mission that we received from Cool&Simple to work on the merchandising of their avenue Monkland shop, they asked us to work on their new flagship.

A global trade concept

Indeed, this new standard will be applied to all the brand’s shops to come, but also to the ones already in service right now, in order to give a new face to Cool&Simple. SHOP defined, during this project, a global trade concept, from the image to the furnitures, where the spacial organisation is based upon a proper identity and a thoughtful merchandising.

Thanks to that, Cool&Simple offers a space where merchandising is focused on the product values, and which they hope will create a new development for frozen food. It is how we wish, at the SHOP agency, work on the product environment to highlight it.