Repositioning of M2 stores, new face-lift and extension of the Quartier DIX30 shop.
The goal was to make the brand look younger and to ensure to maintain the actual customers. Addition of collections such as Diesel and Lacoste or Hugo Boss and Zegna.
An experience built around occasions and opportunities of the market.
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Anne Fortier, owner of the “Boutique Jacline”, didn’t recognize herself anymore inside her store.
In 2010, she called the Agence Shop to renew her positioning, her store layout, proposed a store concept and review her merchandising. Thanks to a maximum opening and a will to change from the owner and her team, the transformation did happen in just a few months, giving birth to “Mlle Anne”, for the greatest pleasure of the growing customer base, who rediscovers a universe where femininity is in the place of honour, and for the owner’s who sees an important raising of the crowds and of the sales.
Working in partnership with the staff, we worked on a new concept based on the beauty of the women and that all sizes and shapes can be beautiful if you wear the proper clothes. Lot of creative work came on the promisses of showing and explaining this idea. (you can read here an article about the project from the Les Affaires business journal)
And as if it was not enough, Mlle Anne received, during the year after the reopening, the Best Shop Award and the Best Intima Award from the prestigious new-yorker institution Intima. And we are proud to have been a part of this success story.
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